We are a free publication funded 100% by advertisers. In the service of transparency, we report our distribution model, quarterly costs, and revenue. Below, we describe the model and report financial information for each printed issue. We will provide an annual report with overall operating costs and revenue in January.
Distribution Model
Our current distribution model is to print 500 copies of each issue to distribute at just over 40 health/wellness, metaphysical, and magical stores in Portland and Vancouver (or around 10 copies per site). However, we will print 1 additional copy for each $2 we raise over our quarterly ad funding goal of $600. In other words, we guarantee 500 distributed per quarter and 2,000 annually, but that number will increase every quarter once we reach our $600 break-even point. We are still in our start-up era, so we expect that our printing and distribution model will expand with time.
Spring 2024 Issue
Copies Printed: 625
Storefronts Delivered To: Take a look at our distribution map
Ad Revenue: $197.95
Costs: Printing $697.14
Note: We “over-printed” for this first issue to use for marketing and outreach. We did not use ad revenue to fund these marketing copies.